Top SEO Features Your Website Should Incorporate!

Infipi Team

Search Engine Optimization (SEO) as a concept has evolved over the years with the advancing of technology. It all essentially started with Google and its free-to-use Google Search Console (GSC) tool. Little did they know, they would be kick-starting a revolution of SEO practices. An SEO agency in Gurgaon can help you set up a platform that can provide you with the search traffic data for your website. However, SEO has transgressed into a much larger scale of optimizing and tracking content. Multiple factors such as mobile usability, URL and visual content to name a few, are at play. This is why you need not just any SEO agency but the best SEO company in Gurgaon to help you maximize your website content to the fullest.

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When it comes to SEO, there are a good number of features that your platform must incorporate. These features are listed below:

SERP tracking

Third-party tools are always preferred when it comes to monitoring anything related to SERPs. Instead of hiring yet another SEO manager for this purpose, it is advisable to build a platform that already has the ability to track SERP. Through this, you will gain a better understanding of how the SERPs are undergoing multiple changes. If there are changes or updates to be expected from the side of Google, you will be notified of the same in a timely manner.

Real-Time Reporting

The real-time reporting feature comes handy during special occasions such as Christmas and Diwali or any other occasion that may be aligned with the launch of your product. For instance, when you plan on launching a special offer tied up with any one of the festivals, the real-time reporting, in this case, will be helpful to you in gauging how your content is fairing. You can make changes with the help of your SEO company in a timely manner if this feature comes already embedded in the platform.

Monitoring Goals

An effective way of understanding your website’s progress is by scheduling multiple short-term and long-term goals and having a feature that helps monitor these goals. These goals should be realistic in nature. Most organizations these days have already set up monthly, quarterly and annual goals for their campaigns. Your digital marketing company in Gurgaon helps with following through a similar approach for SEO-based strategies as well. Having an effective feature that monitors your SEO-based goals is a must for your business to achieve its digital marketing targets.

Video Metrics

The attention span of most online consumers is less, which is why visual content present on your website has to be made impactful. It should be the kind that grabs the attention of your viewers immediately and effectively. Besides, according to research published by video production company Filmless, the video has nearly 74 percent more chances of building your desired brand awareness than any other type of content.

For SEO services Gurgaon offers many choices, agencies that help businesses efficiently manage end-to-end SEO services as well as provide the required technical tools to generate quality traffic.

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